Doco: The Century of Self (2002)
Intro I recently discovered “The Century of Self” (2002) documentary, which covers the life and career of Edward Bernays 1. Bernays was a social engineer and developed techniques to persuade groups of people. His techniques are often used in advertising, and over the last 100 years, have been used for political persuasion of the masses. The methods he used can be summerised as “appeal to emotions”. The documentary often puts his methods in a poor light, and hints at a sinister side by comparing Bernays to his contemporaries, such as the Nazi party....